CitrusTV, Syracuse University’s student-run television studio, recently unveiled an entirely re-designed website at CitrusTV.com. The organization’s existing website was outdated, built on antiquated technology, and cumbersome for student staff to update. Moreover, since CitrusTV became the first college television studio to broadcast content in high-definition, these HD clips were unable to be added to the old website. It was time for a change.
CitrusTV partnered with Syracuse, NY-based Breakthrough Design Group to completely re-build the site from the ground up. The result is a completely re-designed and completely custom web presence that will serve CitrusTV for years to come. By building the new site on modern, open web standards, the newly overhauled site will be with the organization well into the future.
“It’s an interesting time in the world of broadcast television,” said Nick Ross, General Manager of CitrusTV. “Since our primary audience is college students, we’re seeing as much or more of a change than the rest of the television industry; a shift away from traditional cable and broadcast television to on-demand programming via the web and mobile devices.”
The new site is a response to the increased demand for easily accessible content. With a fully mobile-responsive design, viewers can access CitrusTV shows, watch live programming, and get more information about supporting the studio no matter which device they are using. In addition, the site aims to make it simpler for Syracuse University students who wish to become a part of CitrusTV to find information about joining.
“We couldn’t be more thrilled with the end result.” said Ross. “It’s well over a year in the making at this point, but the capabilities [the site] affords us are going to take our content and programming to the next level.”
For more information on the studio and all other CitrusTV programming, email Brooke Glatz, CitrusTV Associate General Manager, at bglatz@citrustv.com. Visit CitrusTV online at citrustv.wpengine.com, like them on Facebook, and follow them on Twitter.
